Consumer Report

Retail is evolving – and the digital experience is at the centre

The new Trustly UK Consumer report ‘The Way We Shop’ analyses consumer trends and merchant priorities in a retail landscape which has changed considerably since the pandemic. Get access to valuable information, trends and insights in this must-have report.



Unveil the stories behind facts including:

  • 28% of UK consumers expect to get through checkout in just 60 seconds
  • 44% of 25-34 year olds say slow or poor fulfillment will stop them shopping at an online store.
  • 72% of people prefer to pay by debit for things they need.

Split into six key chapters each delving deeper into separate topics, each concludes with tangible advice for merchants to apply to their business in order to remain, or become, successful in the ever evolving retail landscape. Among other themes, the report investigates what matters most to online shoppers, which retail categories people prefer buying online, what influences their choice of payment method, and what puts them off returning to a store.


Download the report for invaluable insights and advice on how to navigate retail today – and tomorrow.